The Adini story began back in the early seventies when one man started manufacturing in Delhi and sent brightly coloured kaftans, smocked dresses and gypsy blouses to London. A look was created, which was inspired by the colours, vibrancy and craftsmanship of India and fused with the buzz of 70’s London with an eclectic music scene, flares and festival fashion.

Adini evolved to be one of the most successful British boutique brands in the UK, with an ethos and a creative drive that is as strong today as it was from the beginning.